A course in obsessive attention to detail
The invisible details that separate forgettable websites from memorable ones. Typography, animation, craft, and copywriting — the four pillars of web excellence.
The mental models and frameworks that underpin everything else in this course.
From punctuation marks to typeface pairing, the typographic details that elevate every screen.
Physics-based motion, easing curves, and interaction patterns that make interfaces feel alive.
The spacing, color, layout, and interaction details that compound into perceived quality.
Persuasion frameworks, sentence economy, and the copy patterns that convert.
Where the four pillars overlap, compound, and create effects none can achieve alone.
Build production components from scratch, applying all four pillars simultaneously.
85+ rules for obsessive web craft. Check items off as you audit your project.